Local Citation Service is a tool that helps businesses establish their business as a local authority in their service area. The process of establishing these local authority signals to search engines is called local citation building, and it requires a great deal of expertise and attention to detail. This is why many companies choose to use a Local Citation Service to help them.
There are a number of different services available to local citation builders, but not all of them are created equal. The most reputable services will provide a variety of options that allow their clients to create, manage, and update listings on various local directories, social media sites, review websites, and other data aggregators. In addition to providing a wide range of options, they will also monitor the listings that they have created on these sites for accuracy and consistency.
The first step in establishing your local authority is to ensure that all of your citations are accurate and consistent. This will include making sure that your name, address, and phone number are all identical across all of the online citations that you have established for your business. Inaccurate citations can have serious implications for your local SEO ranking, so it is important that you take the time to make sure that all of your citations are correct and up to date.
It is also important to pay close attention to how quickly you build new citations. Too many new citations can be seen as a spam signal to search engines, so it is important that you focus on quality over quantity when it comes to building your local authority.
Using a Local Citation Service
Local citation services can be an invaluable tool for small and medium-sized businesses that are looking to improve their local SEO rankings. These services can save a company a lot of time and effort by managing their local citations for them, and they can often do so at a price that is within the budget of most smaller businesses.
Yext is a local citation service that provides a single platform for managing profiles on hundreds of highly relevant local directories and other websites. The service is billed as an all-in-one digital marketing and e-commerce tool that can help a business achieve its local SEO goals.
It is important to remember that a local citation service does not take over the management of your local listing. This is because Google and other search engines want to see that your local citations are both accurate and unique. Inaccurate citations will not only harm your local SEO ranking, but they could also lead to potential customers being directed to the wrong location. This can be extremely frustrating for your customers, and it is important to monitor your local citations carefully. You should also keep an eye out for sites that try to charge you to fix your listing. This is against Google’s terms of service, and they will likely eventually penalize these sites.